AURA Ecommerce OS

We build the systems behind AI-driven ecommerce brands.

AURA is a small, technical team that designs, builds and maintains automation systems for operators who want compound wins from SEO, email, support, feeds and finance — without another black-box SaaS subscription.

Operators, not “AI tool” vendors UK-based, working with brands worldwide Focused on multi-store, multi-region stacks

AURA started as internal tooling for a portfolio of ecommerce stores. The OS you see today is the result of years of turning manual spreadsheets, Looms and agency retainers into reusable systems.

What we actually do all day

AURA lives in the messy middle between operators, data and tooling. We design opinionated systems that remove manual work and create repeatable wins.

We turn messy workflows into clean systems.

Most brands already have half-built workflows: spreadsheets for audits, fragments of Klaviyo flows, ad hoc reporting in Looker or TripleWhale, one smart person manually doing it all.

Our job is to map those workflows, decide what should be automated, and then build systems that sit on top of your stack — not try to replace it.

  • Translate “how your team really works” into clear flows and data models.
  • Connect Shopify, GA4, GSC, Klaviyo, helpdesks and warehouses into one OS.
  • Give you battle-tested automations that can be extended, not a closed product.

How a typical engagement runs

  • 01 · Discovery — short call + data walkthrough, no sales script.
  • 02 · System spec — we send you a loom + diagram of what we’d build.
  • 03 · Build & install — we wire it into your tools, theme and CRM.
  • 04 · Test & iterate — small cohort / partial traffic until numbers make sense.
  • 05 · Hand-off — docs, playbooks and optional ongoing optimisation.

Most brands start with one system (SEO, feeds or support) and then stack more once they’ve seen the impact.

Principles we operate by

These principles guide every build. If they resonate, we’ll likely work well together. If not, that’s useful data too.

Systems > one-off projects
We avoid “campaign-shaped” work that dies after launch. Every deliverable should be a system that can run weekly or daily without re-briefing an agency.
Reality-based automation
AI is only useful when it’s wired into real data and constraints: stock, margins, SLAs, ad spend, human capacity. We design around those constraints on purpose.
You own the stack
All flows, prompts, docs and integrations live in your accounts. If you want to adapt or rebuild internally later, you’re not starting from zero.
Clarity for operators
Operators should know exactly what each system does, when it runs and how to pause or override it. No magic, no hidden logic.
One metric that matters
Every system is anchored to one main metric — not a forest of vanity dashboards. If a system doesn’t move that metric, we iterate or switch off.
Small, senior team
You work directly with the people designing and wiring your systems, not an account layer. Fewer people, more leverage.
Want to see how AURA would fit into your stack?
Share how your stores are set up today and we’ll reply with a concrete suggestion for a first system, a rough build cost and what we’d measure.
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