AURA Ecommerce OS Advanced module • Revenue recovery

Abandoned Checkout & Winback AI

High-converting abandoned checkout, browse abandon and winback flows tuned to your margins, product types and audiences — across email & SMS.

Shopify, Klaviyo, Postscript, Attentive & more Revenue-backed reporting, not vanity opens Brand-safe AI copy in your voice
Build these flows → Back to systems ↓

This system is built to recover 5–15%+ of monthly revenue that’s currently leaking out at cart and post-purchase — without turning your brand into a discount cannon.

What this system does

Turns drop-offs into a revenue channel

Instead of generic “you forgot something” emails, AURA builds flows that factor in basket value, product type, margin, discount rules and customer history.

  • Abandoned checkout flows that don’t rely on heavy discounting.
  • Browse abandon flows triggered by real interest, not one accidental click.
  • Post-purchase flows that nudge second orders, UGC and reviews.
  • Winback flows that bring back profitable segments, not serial discounters.
Email + SMS variants Smart discounts, not carpet bombing

Where it sits in your stack

Abandoned Checkout & Winback AI plugs straight into tools you already use — we’re not asking you to move platforms, just to upgrade how they’re used.

  • ESP/SMS: Klaviyo, Omnisend, Sendlane, Postscript, Attentive, etc.
  • Store data: Shopify, WooCommerce, BigCommerce or custom carts.
  • Attribution: pairs nicely with your existing ad reporting or the Daily CFO Pack.
  • Flows live natively in your accounts — you keep full ownership & visibility.
Launch, Scale & Enterprise setups
Who it’s for & what we build

Ideal for brands that…

  • See plenty of add-to-carts and checkouts started but not enough completed orders.
  • Have flows live already but no idea which ones are actually pulling weight.
  • Want a more brand-safe, non-spammy recovery strategy.
  • Have multiple markets / currencies and don’t want to manage flows by hand.

If your AOV and margins are decent, this module is usually one of the fastest ways to unlock meaningful extra revenue without new ad spend.

What we set up for you

  • Abandoned checkout flows (core emails + SMS, split by basket value / product type).
  • Browse abandon flows for high-intent product and collection views.
  • Winback flows that target the right lapsed customers at the right time.
  • Measurement layer so you see true lift, not just attribution fluff.
  • Guardrails for discounts, tone of voice and frequency.
Inputs & outputs

Inputs we need from you

  • Access to your ESP/SMS tool (Klaviyo, etc.) with existing flows (if any).
  • Basic numbers: AOV, margins (rough band), primary markets and key product lines.
  • Your brand guidelines, non-negotiables and discount rules.
  • Any previous tests or flow setups we should learn from.

Outputs you get every cycle

  • Live, fully-built flows in your ESP/SMS — not just a Figma or Google Doc.
  • AI-written copy in your voice, with variants set up for testing.
  • Simple performance view: revenue, recovery rate, unsubscribes, etc.
  • Quarterly recommendations for new tests or flow branches.
Example workflow

How a recovery & winback build usually runs

  1. You share ESP access, store platform and current flows (if any).
  2. AURA audits existing performance and identifies quick wins + critical gaps.
  3. We design and build the new flows directly in your accounts.
  4. AI generates on-brand copy & variants; we set guardrails for offers and tone.
  5. Flows go live with tracking, so you can see exactly what they bring in.
  6. Optionally, AURA stays on to iterate and optimise month by month.

You end up with a revenue system, not a one-off “copy revamp”.

FAQ
Do you handle setup inside Klaviyo / my ESP?
Yes. The whole point is that you end up with live flows ready to print money, not a strategy document. We build inside your accounts with your approval.
Will this annoy my customers?
We’re not fans of spam either. The system is tuned to your tolerance for frequency, discounting and tone, and we prioritise helpful reminders over hard sells.
Does this work if I already have flows?
Definitely. In many cases, we keep what’s working, rip out what isn’t, and add the missing logic, testing and measurement you never had time to set up.
Which platforms does this support?
Any store with a checkout and an ESP/SMS tool: Shopify, WooCommerce, BigCommerce, custom carts, plus Klaviyo, Omnisend, Sendlane, Postscript, Attentive and similar.
Want your abandoned carts to feel like a revenue channel, not a leak?
We’ll build and wire Abandoned Checkout & Winback AI into your existing stack, then show you exactly what it’s bringing in each month.
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