Enterprise module • Ad intelligence
AI Ad Intelligence & Performance Insights
One layer above your ad accounts — translating spend, ROAS and creative data into plain-language insights, alerts and learnings that compound every month.
Connect Meta, Google, TikTok and more. AURA cleans your performance data, spots patterns, and writes you the key takeaways: “this audience fatigued,” “hook X still scaling,” “image Y violates policy soon.”
Meta, Google, TikTok, Pinterest
AI summaries & pattern detection
Creative fatigue alerts
Weekly performance reports
Analysis
From dashboards to daily language.
- AURA rewrites ad metrics into explanations for humans.
- Finds anomalies like sudden CAC spikes or CTR drops.
- Links trends to creative, audience or offer changes.
Benchmarking
Know where you stand instantly.
- Compares your KPIs vs. past 30 days and industry norms.
- Highlights “top decile” vs “critical attention” ranges.
- Auto-tags creatives into winning, average, poor tiers.
Recommendations
Stop guessing what to do next.
- Daily “do this next” briefs for your media buyer.
- Predictive fatigue forecasts based on creative decay curves.
- Auto-generate testing ideas from audience behaviour shifts.
Setup in 3 moves
From data chaos to weekly clarity.
1
Connect ad accounts.
Link Meta, Google, TikTok and others. Historical data fills AURA’s baseline.
2
Define key outcomes.
Choose which metrics to optimise for — ROAS, CAC, AOV, retention.
3
Review weekly AI brief.
Get an email or dashboard update summarising the why behind the numbers.
Drop this layer into your OS to never miss what your ads are really saying.
AURA reads the data, writes the insights, and keeps your team aligned.