AURA Ecommerce OS Advanced module • Launch

AI Launch Planner

Turn chaotic product drops into repeatable, cross-channel launch playbooks. AURA plans, sequences and tracks campaigns so every launch lands cleanly across site, ads, email and social.

Replaces random Notion docs & launch spreadsheets Product drops • seasonal campaigns • big promos Best for brands running 4+ launches per year
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Instead of every launch being a one-off scramble, AURA builds a standard launch runbook that adapts by product, market and channel — and actually gets followed.

What this system does

From “who’s doing what?” to clear launch playbooks

Most launches are a mess of chats, last-minute tasks and forgotten channels. AI Launch Planner turns your drops into structured, repeatable playbooks that everyone can see and execute against.

  • Builds a launch template for your brand: pre-launch, launch week and post-launch phases.
  • Breaks work down by owner: brand, performance, CRM, creative, ops, dev, CS.
  • Maps tasks to specific products, markets and channels (email, ads, site, social, affiliates, etc.).
  • Tracks dependencies so nothing goes live without stock, tracking and pages ready.
One source of truth per launch No more “where’s the launch doc?”

Where it sits in your stack

AI Launch Planner sits between your product roadmap and your execution tools. It doesn’t replace your PM software — it feeds it with a proper plan.

  • Inputs: launch dates, product list, offer structure, markets, channel mix.
  • Connects to: Shopify, your email platform, ad accounts, analytics and project tools.
  • Outputs to: Notion, Sheets, ClickUp/Jira/Asana, plus channel-specific checklists.
  • Pairs perfectly with Product Feed, AI Product SEO Engine and Social Scheduler.
Shopify • Woo • Headless • Multi-store / multi-region
Who it’s for & what we build

Ideal for brands that…

  • Run frequent drops, collabs or seasonal collections and can’t afford messy launches.
  • Have multiple teams or agencies touching the same launch (brand, paid, email, affiliates, PR).
  • Know launches move the needle, but learnings get lost and every drop feels “first time” again.
  • Want a launch muscle that compounds over time instead of starting from zero each quarter.

If you only launch a few times a year, we’ll still build the system — we’ll just bias for high-impact hero launches first.

What we set up for you

  • A reusable launch template tailored to your brand, channels and team structure.
  • AI engine that turns a simple brief (products + dates + goals) into a structured launch plan.
  • Task mapping into your existing tools (Notion / ClickUp / Asana / Jira / Sheets).
  • Channel checklists for site, ads, email, social, CS and ops — with due dates and owners.
  • A simple “launch recap” loop so each drop feeds into the next.
Inputs & outputs

Inputs we need from you

  • Upcoming launch calendar (even if rough) and any key dates we should anchor around.
  • Typical channel mix: what you normally run for a “big” launch vs. a “light” one.
  • Team structure: who owns what (internal, agency, freelancers) and how you currently plan.
  • Access to your PM / documentation tools where you want the plan to live.

Outputs you get every cycle

  • Launch plan broken down by phase, owner, channel and due date.
  • Channel-specific checklists and copy prompts you can use or adapt.
  • Simple risk view: what’s at risk and which dependencies need attention.
  • Post-launch summary so you can see what shipped, what slipped and what worked.
Example workflow

How a typical AI Launch Planner cycle runs

  1. You drop in the basics: launch name, products, dates, markets, targets and rough offer.
  2. AURA pulls context from your store, previous launches and channel data (where allowed).
  3. The system builds a draft launch plan, tasks and timelines by team and channel.
  4. You review, adjust and lock scope — then tasks sync out to your PM / docs tools.
  5. During the launch, AURA tracks key milestones and flags if critical items slip.
  6. After the launch, AURA assembles a recap: what performed, what broke, what to repeat or kill.

Over time this becomes your launch operating system — every drop gets easier, tighter and more predictable instead of relying on memory and ad-hoc docs.

FAQ
Is this for one launch or all future launches?
The goal is to build a reusable system, not just help with one campaign. We’ll typically use your next 1–2 launches as the templates, then leave you with a launch framework your team can reuse.
Can this work if we use agencies?
Yes — agencies just become owners on specific tracks (paid, email, creative). The system makes it clearer what they’re on the hook for and when, instead of chasing them in Slack two days before go-live.
Do you create the assets too?
By default this system focuses on planning and coordination. We can stitch it into your existing creative process, or we can scope additional support / automation around asset production separately.
How does this plug into your other systems?
AI Launch Planner pairs well with Product Feed & Merchant Center, AI Product SEO Engine, Social Scheduler and Analytics & Reporting. Together they cover the full loop: plan → launch → measure → feed learnings into the next drop.
Ready for launches that feel controlled, not chaotic?
We’ll wire AI Launch Planner into your stack, run it for your next drop and decide together if it should live as a permanent part of your AURA Ecommerce OS.
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