AURA Ecommerce OS Performance module • Feeds

AI Product Feed & Catalog Sync

Keep your Google, Meta, TikTok and other feeds clean, enriched and in sync. AURA watches your catalog, fixes bad data and pushes stable feeds so you stop wasting spend on broken products.

Replaces manual feed clean-ups & CSV uploads Google Shopping • Performance Max • Meta • TikTok Best for 500+ SKUs or multi-channel brands
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We don’t just ship “yet another feed file”. AURA becomes your catalog brain – standardising attributes, enriching gaps with AI and keeping every channel’s feed aligned with what’s actually in stock.

What this system does

Turns chaotic feeds into a stable catalog brain

Most brands “fix the feed” in a panic right before campaigns scale. AURA turns that reactive work into a permanent system that keeps product data clean before media spend hits it.

  • Connects your catalog (Shopify, Woo, custom) to Google, Meta, TikTok, Pinterest and more.
  • Standardises titles, categories, variants, pricing, availability and policy-sensitive fields.
  • Uses AI to enrich missing attributes (size, colour, gender, age group, material) within clear rules.
  • Checks feeds on a schedule so broken products are caught before they tank ROAS.
No more last-minute CSV fixes A single brain feeding every ad platform

Where it sits in your stack

AI Product Feed & Catalog Sync sits between your store and your ad platforms. It doesn’t replace your media buying tools – it feeds them better data.

  • Inputs: Shopify/Woo catalog, existing feeds, platform policies, your naming conventions.
  • Connects to: Google Merchant Center, Meta Commerce, TikTok Shop/feeds, Pinterest, custom exports.
  • Outputs to: Native feed integrations, scheduled CSVs, APIs or third-party feed apps.
  • Plays nicely with AI Product SEO Engine so onsite SEO & feed data stay aligned.
Shopify • Woo • Magento • Headless • Custom
Who it’s for & what we build

Ideal for brands that…

  • Run Shopping / PMax / dynamic remarketing and are tired of disapprovals killing key products.
  • Have 500+ SKUs, multiple regions or currencies and can’t babysit every feed variation.
  • Use agencies / freelancers who keep “fixing” feeds manually every month.
  • Know there’s revenue locked in better product data but ops time is the bottleneck.

Smaller catalogs can still benefit – we just scope the system to your highest-value product groups first.

What we set up for you

  • Feed pipeline that pulls from your catalog and/or existing feeds on a schedule.
  • Validation + AI enrichment layer with guardrails based on your brand and platform policies.
  • Rule set for titles, attributes and categories mapped to each channel’s best practices.
  • Delivery into Merchant Center, Meta and other platforms in the formats they expect.
  • Simple logs so you can see what changed, when and why – without digging through exports.
Inputs & outputs

Inputs we need from you

  • Access to your catalog (Shopify, Woo, Magento, headless or custom DB/CSV).
  • Access to Google Merchant Center, Meta Commerce and any other channels we’re feeding.
  • Your naming / categorisation rules, “must-have” attributes and restricted wording.
  • A prioritised list of markets, product groups or campaigns we should optimise first.

Outputs you get every cycle

  • Channel-ready feeds with consistent titles, categories and attributes for each platform.
  • Fewer disapprovals, more eligible products and less manual feed work for your team.
  • Change logs plus simple summaries for marketing / leadership: what changed, what improved.
  • Optional Slack/email alerts if disapprovals spike or a key product group drops out of feeds.
Example workflow

How a typical AI Product Feed & Catalog Sync cycle runs

  1. You connect your catalog and ad accounts (Google, Meta, TikTok, etc.) to AURA.
  2. AURA pulls existing feeds, validates them against platform rules and your internal naming rules.
  3. The system groups issues by product group and impact (high-spend, high-ROAS, strategic SKUs).
  4. AI enriches missing attributes, cleans titles and standardises categories within your guardrails.
  5. Clean feeds are pushed back to Merchant Center and other platforms, versioned for easy rollback.
  6. AURA monitors performance and feed health over time, flagging and fixing new issues before they snowball.

Over time this becomes your always-on feed reliability layer – not a one-off “fix the feed” project that breaks again next quarter.

FAQ
Is this a feed app or a one-off service?
It behaves like both. We build and configure the system for your stack, then run the first cycles with you. From there, it can run as an ongoing managed system (AURA monitors and iterates), or we hand over a documented pipeline your team can maintain.
Will you overwrite our existing feeds or app setup?
Not blindly. We start by mirroring and cleaning your current setup in a safe environment. Once everyone is happy, we either replace your existing feed source or plug AURA in as the upstream source that your current apps pull from.
Which platforms does this work with?
Anywhere you can send a product feed: Google Merchant Center, Performance Max, Meta (Facebook/Instagram), TikTok, Pinterest, affiliate networks and custom endpoints. If it accepts XML/CSV/API, we can usually feed it.
How does this plug into other AURA systems?
AI Product Feed & Catalog Sync pairs especially well with AI Product SEO Engine, Social Ads Automation and Data & CFO Pack. Together they close the loop: better product data, better campaigns, clearer numbers on what your catalog is really doing.
Want your feeds to “just work” while you focus on offers and creatives?
We’ll wire AI Product Feed & Catalog Sync into your stack, run the first cycles and decide together if it should stay as a permanent part of your AURA OS.
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