AURA Ecommerce OS Advanced module • Operations

AURA Operations AI

Your always-on operations brain. AURA watches orders, stock, systems and support – and turns noise into clear daily actions for your team.

Exception & incident routing SOP-aware AI assistant for your ops team Best for £100k+/mo multi-channel brands
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Instead of reacting to fires in Slack all day, AURA turns raw events into prioritised tasks grouped by owner & impact – mapped to your actual tools, channels and SOPs.

What this system does

From random fires to a calm, predictable ops rhythm

Most ecommerce ops live inside Slack threads, endless spreadsheets and “can someone check this” messages. AURA Operations AI turns raw signals into structured queues – so you always know what needs doing, who owns it and what can be automated.

  • Monitors key flows: orders, fulfilment, stock, refunds, CX backlog, channel health.
  • Groups issues by impact (revenue, CX, risk) and owner (ops, CX, marketing, finance).
  • Understands your SOPs so tasks land with clear “next best action”, not vague alerts.
  • Builds a daily / weekly cadence so ops work stops being purely reactive.
No more “anyone seen this?” threads One place to see what’s broken & who’s on it

Where it sits in your stack

AURA Operations AI glues everything together instead of trying to replace your tools. It’s the orchestration layer that sits between data, automations and the humans doing the work.

  • Inputs: Shopify/Woo orders, inventory, CX tickets, marketing events, finance data.
  • Connects to: Slack/Teams, Zendesk/Gorgias/Help Scout, 3PL tools, WMS/ERP, automation platforms.
  • Outputs to: Task tools (ClickUp/Jira/Asana), Slack channels, email digests, internal dashboards.
  • Pairs perfectly with Analytics & Reporting Engine and Daily CFO Pack.
Shopify • Woo • Amazon • 3PL • Headless stacks
Who it’s for & what we build

Ideal for brands that…

  • Have ops and CX teams living in Slack, firefighting the same problems every week.
  • Run multiple channels or warehouses and struggle to keep everything in sync.
  • Know they should automate more, but don’t know which loops are safe to hand off.
  • Want clearer ownership: who’s on call for what, and what “good” looks like each day.

If you’re earlier stage, we can still deploy AURA Operations AI – we’ll scope it to your most painful bottlenecks first.

What we set up for you

  • An ops “brain” that ingests events, runs them through rules + AI and assigns next actions.
  • Playbooks for common incidents (stock outs, address issues, payment errors, VIP orders, etc.).
  • Daily/weekly digests for founders and leads, with clear highlights and decisions required.
  • Routing into your tools: tasks, tickets, alerts and updates wired into your existing stack.
  • A simple governance layer so you can see which automations are live and what they’re doing.
Inputs & outputs

Inputs we need from you

  • Access to your core systems: store platform, CX tool, and any key ops spreadsheets.
  • Your current SLAs: shipping, response times, refund windows, backorder rules, etc.
  • A rough view of who owns what: ops lead, CX lead, marketing, finance, agency partners.
  • Examples of “this should never happen again” incidents we can bake into the rules.

Outputs you get every cycle

  • Daily ops digest – what broke, what’s at risk, what’s done, and what’s next.
  • Structured queues of tasks by owner/team, not random notifications.
  • Trend reports on incidents, automation coverage and saved time vs. baseline.
  • Optional leadership summary: “Here’s where ops is leaking margin – and what we’re fixing.”
Example workflow

How a typical AURA Operations AI cycle runs

  1. You connect your store, CX, and task tools; we map your core flows and SLAs.
  2. AURA starts ingesting events (orders, tickets, stock changes, failures) in real time.
  3. The system classifies and groups issues by severity, impact and owner using rules + AI.
  4. Actions are pushed into Slack, CX tools and task boards with clear next steps and context.
  5. We automate the safest repetitive loops (with your sign-off) and tighten the playbooks.
  6. AURA tracks incident volume, resolution time and “time saved” against your baseline.

Over time this becomes your always-on operations control layer — not another dashboard you glance at once a month.

FAQ
Is this a dashboard or an automation platform?
It’s an orchestration layer that sits across both. AURA plugs into the tools you already use and adds the “brain” that decides what matters, who should act and what can be automated – instead of giving you one more view to check.
Do you replace our ops team?
No. We make your ops team faster and calmer by removing repetitive checks and routing work more intelligently. You still decide the rules of the game; AURA makes sure they’re followed and surfaces the exceptions.
Which platforms does this work with?
Shopify, WooCommerce, Amazon, headless builds, 3PLs, WMS/ERP, Zendesk, Gorgias, Help Scout, Slack, ClickUp, Asana, Jira and more. If it has an API or exports events, we can usually plug it into AURA.
How does this plug into your other systems?
AURA Operations AI pairs tightly with the Analytics & Reporting Engine, Daily CFO Pack, Product Feed Automation and Technical SEO Auditor. Together they form a loop: see the numbers, fix the issues, automate the boring parts, then measure the impact.
Ready to stop running your brand out of a Slack channel?
We’ll wire AURA Operations AI into your stack, stand up the first playbooks and then decide together how far to push the automation.
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