AURA Ecommerce OS Core system • Analytics

Auto-Insights & Alerts Engine

Always-on performance monitoring across your key channels. AURA watches the numbers, spots patterns and turns them into plain-English insights and alerts so your team can act before problems snowball.

Replaces “Friday reporting decks” Revenue • AOV • CAC • MER • LTV • cohorts Best for £50k+/mo brands with multiple channels
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Instead of staring at dashboards, you get auto-generated summaries, anomalies and “do this next” calls in Slack or email — written the way your team actually talks about performance.

What this system does

From noisy dashboards to clear weekly narratives

Most brands have more data than they can reasonably read. AURA turns raw metrics into short, opinionated narratives: what moved, why it likely moved, and what to do next.

  • Watches your core KPIs: revenue, AOV, CAC, MER, LTV, retention, refunds.
  • Surfaces anomalies early instead of after month-end damage is done.
  • Writes explanations and suggested follow-ups your team can action in minutes.
  • Runs on a schedule so you never “forget” to check performance again.
No more screenshotting dashboards Insights land where your team already works

Where it sits in your stack

Auto-Insights is the interpretation layer between your data sources and your team. It doesn’t replace GA, ad platforms or BI — it makes them actually usable day to day.

  • Inputs: GA4, Shopify / Woo orders, ad platforms, email/SMS, finance data.
  • Connects to: Slack, email, Notion, ClickUp/Jira/Asana for follow-up tasks.
  • Outputs: Weekly briefs, daily alerts, and “drill-down” views when something breaks.
  • Pairs perfectly with Daily CFO Pack and Analytics & Reporting OS.
Shopify • Woo • Headless • Multi-store
Who it’s for & what we build

Ideal for brands that…

  • Are at the point where “checking dashboards” is eating hours every week.
  • Have multiple channels (paid, organic, email, marketplaces) and want one narrative.
  • Have a finance / analytics person, but want faster, more proactive signals.
  • Keep discovering problems late (CAC creeping, MER dropping, churn worsening).

Earlier stage brands can still benefit — we just narrow the scope to your few critical metrics and one or two channels.

What we set up for you

  • Data connections into your key tools (GA4, orders, ads, email, finance where available).
  • Rules for “what matters” by channel, market and business model.
  • Insight templates that generate weekly and monthly performance narratives.
  • Alert rules for anomalies and thresholds (CAC, MER, LTV, refund spikes, etc.).
  • Delivery into Slack/email plus optional tasks into your project tool.
Inputs & outputs

Inputs we need from you

  • Access to your ecommerce platform (for orders, revenue, customers, refunds).
  • Access to GA4 and ad platforms (Meta, Google, TikTok, others you rely on).
  • Any key finance metrics you want tracked (gross margin, ad budget limits, etc.).
  • Your internal definitions: what “good”, “neutral” and “worrying” looks like.

Outputs you get every cycle

  • Weekly insight packs summarising performance in plain English, not just charts.
  • Short daily / intra-week alerts when trends break your guardrails.
  • Links back to the underlying dashboards if your team wants to dig deeper.
  • Optional leadership summary: “Here’s what changed, why it matters and likely next moves.”
Example workflow

How a typical Auto-Insights cycle runs

  1. You connect GA4, your store, ad accounts and (optionally) email and finance data.
  2. AURA ingests historical data to learn typical patterns by day, week and channel.
  3. We define your “north-star” KPIs and the thresholds that matter for your brand.
  4. The system runs on a schedule, generating weekly performance briefs and daily checks.
  5. When something breaks pattern, AURA sends an alert with context and suggested next steps.
  6. Over time, we adjust rules based on your feedback so insights become sharper and more relevant.

This becomes your always-on performance radar — catching issues and wins early, without adding more dashboards to your life.

FAQ
Is this a replacement for BI or a dashboard tool?
No. We plug into whatever you already use — GA4, Looker, Triple Whale, native dashboards. Auto-Insights focuses on interpretation and storytelling, not chart-building. It’s the layer that tells you “here’s what actually changed this week.”
How often do insights and alerts run?
Most brands start with weekly summaries + daily anomaly checks. If you’re spending heavily on ads or have volatile demand, we can tighten the cadence or add channel-specific monitors.
Who receives the insights?
We typically route detailed insights to your marketing / growth / ops leads, and a shorter “leadership view” to founders or senior stakeholders. You choose the channels (Slack/email) and which groups see what.
How does this connect to your other systems?
Auto-Insights pairs naturally with the Daily CFO Pack, Analytics & Reporting OS, and LTV & Churn Radar. Together they create a loop: see what’s happening, understand why, and send fixes into your marketing, product and ops systems.
Ready to stop guessing why performance moved week to week?
We’ll wire Auto-Insights into your stack, run the first cycles with you, then decide together how deep it should go as part of your AURA OS.
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