AURA Ecommerce OS Advanced module • Intelligence

Brand Intelligence Layer

One place where reviews, UGC, support tickets, social mentions and survey data are turned into clear, quantified signals your team can actually act on.

Replaces ad-hoc screenshots & gut feel Reviews • UGC • NPS • CSAT • social sentiment Best for brands scaling past £200k–£300k/mo
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Instead of “we think customers care about X”, AURA gives you evidence-backed storylines, objections and feature requests to plug straight into offers, creatives and roadmap.

What this system does

Turns noisy feedback into clear storylines

Every review, DM and ticket hides clues about why people buy, why they bounce and what would make them stay. AURA turns that noise into structured themes and playbooks.

  • Tags every signal by topic: benefits, objections, logistics, UX, product quality, CX.
  • Surfaces the top reasons to buy and the most expensive friction points.
  • Outputs copy hooks, angle ideas and FAQ suggestions, not just dashboards.
  • Runs on a schedule, so new launches and seasons get fresh intelligence automatically.
No more random screenshots in Slack Themes stay live, not trapped in a Notion doc

Where it sits in your stack

Brand Intelligence Layer sits between your customers and your decision-making — feeding insights into ads, onsite, lifecycle and product roadmap.

  • Inputs: review platforms, helpdesk tools, survey tools, social listening, UGC folders.
  • Connects to: your ad account, landing pages, CRM/lifecycle flows and product planning.
  • Outputs to: creative briefs, CRO backlogs, “voice of customer” boards and prioritised roadmaps.
  • Pairs perfectly with Review & UGC Engine and Analytics & Reporting Layer.
Klaviyo • Gorgias • Zendesk • Okendo • Yotpo • Typeform • GA4
Who it’s for & what we build

Ideal for brands that…

  • Have plenty of data (reviews, tickets, UGC) but decisions are still made on gut feel.
  • Run multiple channels (paid, organic, retail) and need a single source of truth for “why customers buy”.
  • Struggle to brief creative, CX and product teams from the same insights.
  • Know there are “repeatable wins” hidden in feedback, but can’t keep up manually.

If you’re earlier stage, we can still scope a lighter version focused on one or two key channels (e.g. reviews + support tickets).

What we set up for you

  • Data pipelines from your review, support, survey and UGC sources into one unified layer.
  • AI taxonomy that tags every signal by theme, intent, sentiment and lifecycle stage.
  • Dashboards that highlight storylines — not vanity metrics — for brand and performance teams.
  • Exports into your planning tools: Notion, ClickUp, Asana, product board or Miro.
  • Simple operating rhythm so your team knows what gets reviewed, when and by whom.
Inputs & outputs

Inputs we need from you

  • Access to your review platform(s) and helpdesk (or exports if access isn’t possible).
  • Links or exports from key social/UGC sources (TikTok, IG, creators, communities).
  • Any existing surveys (NPS, post-purchase, churn) and how you currently collect them.
  • Your current brand positioning, key offers and core product lines.

Outputs you get every cycle

  • Ranked themes with examples: what customers love, hate, don’t understand or keep asking for.
  • Copy and creative prompts mapped to angles, USPs, objections and proof points.
  • CX & product recommendations with rough sizing of impact vs effort.
  • A simple summary: “Here’s what changed this cycle and what we recommend doing next.”
Example workflow

How a typical Brand Intelligence cycle runs

  1. You connect review platforms, helpdesk, surveys and any key UGC/social sources.
  2. AURA ingests historic and new data, then applies your bespoke tagging & theme rules.
  3. The system clusters signals into storylines: motivators, objections, UX friction, CX gaps, product ideas.
  4. We generate outputs for performance, CX and product: briefs, backlogs and talking points.
  5. Your teams implement changes — new pages, scripts, flows, offers, product tweaks.
  6. AURA compares before vs after across key metrics and updates the priority map for the next cycle.

Over time this becomes your always-on “voice of customer OS” — feeding every major decision with live, structured customer reality.

FAQ
Is this just another dashboard?
No. The goal isn’t to give you more charts — it’s to give your team clear storylines and next actions. We wire outputs into your existing tools so they become part of how you plan campaigns, CX and roadmap.
How much data do we need?
More helps, but we can start with as little as a few hundred recent reviews/tickets and build from there. As volume grows, the system just gets smarter and more confident in the themes it surfaces.
Does this replace our research or CX teams?
No – it makes them faster. AURA does the heavy lifting on collection, tagging and clustering, so your marketers, CX and product people can spend their time deciding and shipping, not wrestling exports.
How does this plug into your other systems?
Brand Intelligence Layer pairs tightly with the Review & UGC Engine, Analytics & Reporting Layer, AI Product SEO Engine and Lifecycle & Retention systems. Together they create a loop: hear customers, ship changes, measure impact, then refine.
Ready to stop guessing what your customers actually care about?
We’ll wire Brand Intelligence Layer into your stack, run the first deep-dive and then decide together if it should stay as a permanent part of your AURA OS.
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