AURA Ecommerce OS Advanced module • Creative

Creative Automation Engine

Always-on creative production for your key offers and products. AURA turns your catalog, UGC and angles into ready-to-launch ad packs so you stop scrambling for assets and start scaling winners on purpose.

Hooks • angles • scripts • briefs UGC, statics, carousels, story & Reels formats Best for brands spending £20k+/mo on paid social
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We don’t just dump “ideas” in a doc. AURA ships structured creative packs – scripts, storyboards, text variants and file checklists – mapped to how your media team actually builds and tests ads.

What this system does

From “we need creatives” to a predictable pipeline

Most brands brief creatives ad-by-ad, chasing what worked last month. AURA turns your offers, angles and assets into a structured creative machine that ships new tests on a schedule.

  • Builds a reusable angle & hook matrix mapped to your products and audiences.
  • Generates scripts, storyboards and copy variations for UGC, statics and carousels.
  • Groups concepts into test batches that match your media buying framework.
  • Refreshes around performance thresholds so fatigue is handled before results fall off a cliff.
No more last-minute “any creatives ready?” Pipeline runs weekly or monthly, not ad-hoc

Where it sits in your stack

Creative Automation Engine lives between strategy and media buying. It’s the brain that decides what to make next – then hands your team a clear, build-ready pack.

  • Inputs: offer library, top SKUs, UGC folders, brand guidelines, past winners.
  • Connects to: Meta / TikTok ad accounts, your asset drive, reporting dashboards.
  • Outputs to: Notion/Sheets boards, editor task lists, or ticketing tools like ClickUp/Jira.
  • Pairs perfectly with the Product Feed system and Analytics & Reporting stack.
Meta • TikTok • YouTube • Display • Email
Who it’s for & what we build

Ideal for brands that…

  • Rely on a few “hero” creatives that are clearly fatiguing but hard to replace.
  • Have multiple agencies / creators and no central view of what’s been tested.
  • Spend serious budget on paid social, but briefs and assets are always last-minute.
  • Know creative is the lever, but founder/CMO time is the bottleneck.

If you’re under ~£30–50k/mo, we’ll scope a lighter setup – focused on your highest value products and channels first.

What we set up for you

  • Angle matrix across offers, personas, objections and proof points.
  • Creative templates for UGC, statics, carousels and story/shorts formats.
  • AI-assisted scripting and copy generation wired into your brand voice guardrails.
  • A central board that tracks concepts from “idea” → “live” → “winner/fatigued”.
  • Routine cadence (weekly/bi-weekly/monthly) so new tests land without drama.
Inputs & outputs

Inputs we need from you

  • Your current and upcoming offers, hero products and key bundles.
  • Access to existing ad accounts and a sample of historic winners/losers.
  • Brand guidelines, do/don’t rules and any compliance notes.
  • Links to UGC libraries, creator folders or raw footage drives.

Outputs you get every cycle

  • Creative packs with hooks, scripts, angles and copy variants per concept.
  • Clear file checklists for editors/creators (shots, durations, overlays, CTAs).
  • Links back to performance data so you can see what’s worth scaling or cloning.
  • Optional summary for leadership: “Here’s what we made, how it’s testing and what’s next.”
Example workflow

How a typical Creative Automation Engine cycle runs

  1. You share updated offers, priority products and any new UGC / creator assets.
  2. AURA reviews recent ad performance to see what’s winning, stalling or fatiguing.
  3. The system proposes new hooks, angles and formats mapped to each priority offer.
  4. We generate creative packs (scripts, copy, storyboards) and assign them to creators/editors.
  5. Your team builds and launches the ads; tracking tags link back into the creative board.
  6. AURA compares results, tags winners/fatigued concepts and lines up the next batch.

Over time this becomes your always-on creative engine – not a random folder of assets or a chat thread of “any ideas for this offer?”.

FAQ
Is this a replacement for my creative team or agency?
Not necessarily. Think of AURA as the system that feeds them better briefs. Your internal team or existing creators can still execute – they just get a clearer pipeline of what to make and why.
Do you actually produce assets or just ideas?
The base system focuses on scripting, concepts and copy – what to make. If you want support on full production (editing, creator sourcing, etc.), we can scope that as an add-on.
Which channels does this work with?
Anywhere you run direct-response creative: Meta, TikTok, YouTube, display, even email and onsite banners. The formats change, but the angle and hook engine stays the same.
How does this plug into reporting and LTV systems?
Creative Automation Engine pairs well with Analytics & Reporting and LTV & Churn systems. We can tag creatives by offer, angle and persona so you can see which themes drive not just clicks, but high-quality, repeat customers.
Ready to stop guessing which hook or UGC clip to test next?
We’ll wire Creative Automation Engine into your stack, run the first cycle, then decide together if it should stay as a permanent part of your AURA OS.
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