Enterprise module • Creative lab

AI Creative & Testing Lab

Spin up, test and rotate ad and UGC concepts from one lab — with AI helping you script, brief, tag and kill winners or losers based on real numbers.

Instead of random creatives living in Google Drive, AURA turns your ads and UGC into structured experiments: hooks, angles, offers and formats that can be tested properly and re-used across channels.

Concept libraries & hooks AI scripts & briefs for creators Meta / TikTok / YouTube variants Automatic winners & graveyard
Library
Every idea, neatly tagged and searchable.

AURA keeps a structured library of hooks, angles, offers and formats — not just files — so you can see what’s actually working for which audience.

  • Tag concepts by stage (cold, warm, remarketing, LTV).
  • Attach scripts, shots lists and final assets to each concept.
  • Search “reviews angle, UK, AOV > £70” and actually find things.
Testing
Real experiments, not random creative swaps.
  • Define hypotheses: “UGC vs. studio” or “story vs. feed”.
  • AI suggests sensible budgets and minimum data thresholds.
  • Automatic calls: mark winners, kill losers, suggest next test.
Production
Briefs & scripts that creators actually like.
  • Turn a winning hook into ready-to-film scripts in seconds.
  • Include B-roll ideas, shot order and on-screen captions.
  • Keep everything consistent with brand voice and offer rules.
Setup in 3 moves
From “random creatives” to a proper testing lab.
Connect your ad accounts, drop in past winners and AURA builds the starting library. From there, you’re just picking experiments and approving scripts.
1
Import existing creatives & results. AURA tags your past ads and UGC by hook, angle, format and outcome so you’re not starting from a blank page.
2
Define test priorities. Decide whether you care most about CPA, AOV, LTV or speed of production and the lab will bias tests toward that.
3
Spin up the next batch. Approve AI-generated scripts and briefs, send to creators or an in-house team, then let AURA monitor and summarise results.
Drop this module in when you’re ready to treat creative as a system. You bring the product and the budget; AURA helps you find, document and scale what works.
Add this creative lab to my AURA build See example experiments & briefs