AURA Ecommerce OS Advanced module • Finance

Daily CFO Pack

A single daily view of cash, margin, ad spend, and runway across all your stores. No more screenshots, broken Looker dashboards or chasing five different spreadsheets before making a decision.

Consolidates ad, sales & ops metrics into one view Pulls from Shopify, ad platforms, bank / payouts & inventory Built for £100k+/mo brands or multi-store groups
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Most teams make big spend and stock calls from yesterday’s half-complete data. Daily CFO Pack turns your key numbers into a trusted morning briefing for founders, finance and growth.

What this system does

From scattered dashboards to one CFO-grade view

Every tool has its own dashboard. None of them answer the simple question: “Can we afford to push harder today?” Daily CFO Pack pulls the right numbers into one opinionated view.

  • Rolls up cash, credit, payouts, ad spend, returns and stock into a single daily pack.
  • Normalises currencies, fees and tax so you aren’t comparing apples to oranges.
  • Builds a margin model that matches how your finance team thinks about CM1 / CM2 / CM3.
  • Highlights anomalies (spend spikes, margin drops, payout delays) before they become fires.
No more screenshot reports Everyone makes calls from the same numbers

Where it sits in your stack

Daily CFO Pack doesn’t replace your BI tool or accountant. It’s the operating view that plugs into both — and gives founders, growth and finance a shared source of truth.

  • Inputs: Shopify/Shopify Plus, ad platforms (Meta, Google, TikTok), PSPs, banks, inventory / 3PL.
  • Connects to: your existing P&L / budgeting tools, Notion, Sheets, Looker/Power BI if you have them.
  • Outputs to: daily Slack/email brief, plus a structured Sheet or dashboard tab per brand/market.
  • Pairs perfectly with the Product Feed System, AI Customer Lab and Analytics Console.
Multi-store • Multi-currency • Multi-PSP
Who it’s for & what we build

Ideal for brands that…

  • Are past the “just scale ads” phase and need to protect profit as they grow.
  • Run multiple brands or regions and can’t keep every Stripe/Mollie/PayPal balance in their head.
  • Have a finance function — but data is still scattered and slow to land in one place.
  • Want a simple way to brief founders and investors without re-building the deck every week.

If you’re earlier stage, we can scope this to a lighter “founder view” and still give you the right dials.

What we set up for you

  • Data connections from your ecommerce platform, PSPs, ad accounts and (optionally) bank feeds.
  • A standardised margin and cash model that mirrors how you report at board level.
  • Daily CFO brief template (Slack/email) with clear “good / caution / act now” calls.
  • A central Sheet or dashboard that stores history for trend & cohort analysis.
  • Optional “founder mode” that condenses everything into a 30-second morning scan.
Inputs & outputs

Inputs we need from you

  • Access to your main ecommerce platform(s) and payment processors (Shopify Payments, Stripe, PayPal, etc.).
  • Read-only access to ad platforms (Meta, Google, TikTok) and any major “other” channels.
  • High-level cost structure: COGS, fixed ops costs, agency fees, salary buckets.
  • Your existing finance view: how you define CM1 / CM2 / CM3, and any non-negotiable KPIs.

Outputs you get every cycle

  • Daily CFO pack in Slack/email with cash, profit quality, spend and runway calls.
  • Always-on Sheet / dashboard that anyone can check, not just the finance team.
  • Alerts when key metrics fall outside your safe operating ranges.
  • Optional weekly summary for investors or leadership: “Here’s what happened and why it matters.”
Example workflow

How a typical Daily CFO Pack cycle runs

  1. You grant read-only access to your ecommerce, PSP, ad and (optionally) bank data.
  2. AURA maps the data to your margin model and defines your “always watch” KPIs.
  3. We build and test the daily CFO template across Slack/email and your dashboard/Sheet.
  4. The system pulls fresh data each morning, runs checks and composes the briefing.
  5. Your team makes spend, stock and cash decisions based on one consistent view.
  6. Every month we review patterns, tweak thresholds and add any new KPIs you care about.

Over time this becomes your operating cockpit — the place you check before changing budgets, hiring, launching regions or signing new supply contracts.

FAQ
Is this a full FP&A tool or a reporting layer?
Daily CFO Pack is the operational reporting layer that sits between your raw data and your formal P&L. It’s built to support day-to-day decisions, not replace your accounts or tax setup.
Do you plug into my accounting software?
We can. Most of the value comes from ecommerce + ads + PSP + inventory. But if you want to align everything directly to Xero / QuickBooks / NetSuite, we can map to your chart of accounts as part of the build.
How “real time” is the data?
Most brands don’t need second-by-second updates. We typically run daily pulls (with the option for intraday refreshes on key ad + revenue metrics if you’re spending heavily).
Who actually uses this day to day?
Founders, CFOs/FDs, heads of growth and ops leads. Everyone sees the same numbers, sliced for their needs. It also pairs well with the Analytics Console when you want to deep-dive specific questions.
Want a daily CFO view that matches the way your business really works?
We’ll wire in your data, build the right margin model and ship a Daily CFO Pack your team actually opens — then evolve it as you scale.
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