AURA Ecommerce OS Advanced module • Revenue

Dynamic Pricing Engine

Always-on pricing experiments across your key products and offers. AURA tests, learns and rolls out price, discount and bundle changes so you grow revenue without burning margin or trust.

Replaces guesswork discounts & manual price tests AOV uplifts • margin guardrails • demand signals Best for multi-country or 500+ SKU stores
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We don’t just “change prices and hope”. AURA runs structured experiments with hard guardrails on margin, stock and brand, then ships what actually worked into your live catalog.

What this system does

From random discounts to a pricing playbook

Most brands change prices based on gut feel or sale calendars. AURA turns pricing into a repeatable experimentation system that ships only what moves revenue and LTV in the right direction.

  • Runs structured tests on product prices, bundles, quantity breaks and offers.
  • Uses live performance data to decide what wins — not opinions.
  • Builds SKU-level pricing “profiles” so you know which items can flex and which can’t.
  • Refreshes on a schedule so your pricing keeps pace with demand and seasonality.
No more blind sitewide discounts Every change is logged, tested and reversible

Where it sits in your stack

Dynamic Pricing Engine doesn’t replace your ecommerce platform or ad tools. It’s the decision layer that decides which prices, bundles and promos you should actually run.

  • Inputs: costs, desired margins, product groups, regions, traffic & conversion data.
  • Connects to: Shopify price rules, scripts / Functions, discount engines, offer apps.
  • Outputs to: your store, ad feeds, email offers and reporting, all from a single logic source.
  • Pairs perfectly with Daily CFO Pack and LTV & Churn Radar.
Shopify • Woo • BigCommerce • Headless
Who it’s for & what we build

Ideal for brands that…

  • Run constant promos but aren’t sure what’s actually profitable.
  • Sell into multiple countries or channels with different price sensitivity.
  • Have clear margin & stock constraints but no clean way to enforce them at scale.
  • Want to move from “discount-first” to profit-first pricing without hurting topline.

Earlier-stage brands can still use this — we’ll focus on hero SKUs and key collections first.

What we set up for you

  • A pricing engine that understands your costs, targets and product hierarchy.
  • Experiment templates for prices, bundles, upsells, subscriptions and offers.
  • Guardrails (min margin, max discount, stock rules) wired into your platform.
  • A reporting layer that shows uplift by test, SKU and region — not just vanity metrics.
  • A simple “playbook” so your team knows what to run for each goal (cash, profit, LTV).
Inputs & outputs

Inputs we need from you

  • Your cost data or margin targets for key SKUs / categories.
  • Current price lists, discount rules and any “do not touch” products.
  • Access to analytics (GA4, platform reports) and ad performance if relevant.
  • Your constraints: minimum margin, stock rules, brand limits on discounting.

Outputs you get every cycle

  • Approved price & offer changes with clear expected impact on AOV and margin.
  • SKU and category-level insights: which products are elastic, which are not.
  • Change logs you can roll back if a test underperforms or conditions change.
  • Optional leadership summary: “Here’s what we tested, what won and what it’s worth.”
Example workflow

How a typical Dynamic Pricing Engine cycle runs

  1. You share costs, current prices and any non-negotiable guardrails.
  2. AURA groups SKUs into logical clusters (hero, evergreen, clearance, long-tail).
  3. The system designs and runs pricing tests within your rules across selected SKUs.
  4. Performance is measured on revenue, AOV, margin and secondary metrics (refunds, support tickets, etc.).
  5. Winning variants are rolled out as live prices, rules or bundles in your store and feeds.
  6. We log every change, then schedule the next round based on seasonality and new data.

Over time this becomes your always-on pricing lab — not another “one-off promo strategy deck” that never gets implemented.

FAQ
Will this confuse my customers if prices move too often?
We design the engine to move within sensible bands and avoid chaotic behaviour. In many cases, tests focus on bundles, thresholds and offers rather than visibly shifting base prices every day.
Do you undercut my brand with heavy discounting?
No. You define the brand line — max discounts, which SKUs are sacred, which channels can flex. The system then optimises inside those boundaries, not over the top of them.
Does this work with subscriptions and bundles?
Yes. We can test subscription discounts, prepay offers and bundle logic as part of the same engine, as long as your platform or apps support it.
How does this plug into your other systems?
Dynamic Pricing Engine pairs tightly with the Daily CFO Pack, LTV & Churn Radar and Product Feed Automation. Together they link prices, profitability, retention and ad efficiency.
Ready to turn pricing into a profit lever instead of a panic button?
We’ll wire Dynamic Pricing Engine into your stack, run the first round of tests and decide together how aggressive the system should be inside your AURA OS.
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