Internal Link Optimiser

From random links to deliberate link architecture

Most stores bolt on “related products” and call it internal linking. AURA analyses your whole site, then builds intentional link paths that push authority into the URLs that actually make money.

• Maps your current link graph across home, collections, PDPs, content hubs and blogs.
• Identifies under-linked but high-value URLs using traffic, revenue and depth.
• Proposes concrete links: from which page, to which URL, with which anchor type.
• Refreshes on a schedule so new launches and categories never stay orphaned.

Where it sits in your stack

Internal Link Optimiser plugs in between your theme/CMS templates and your SEO/content strategy. It’s the layer that decides what should link where – and keeps that decision updated.

• Inputs: crawl exports, Search Console/GA4 data, product & collection metadata.
• Connects to: your theme sections, navigation, content hubs and blog templates.
• Outputs to: Sheets, Notion or tickets with clear lists of links to add/change.
• Pairs perfectly with Technical SEO Auditor and SEO Blog & Content Engine.

Ideal for brands that…

• Have lots of collections, PDPs or content and know some of it is “buried”.
• Want to back specific categories, brands or themes with deliberate link support.
• See strong content performance but weak commercial page rankings.
• Already invest in SEO, but internal linking never quite gets prioritised.

If you’re under ~£30–50k/mo, we can still run it – we’ll just focus on your top revenue and strategic URLs first.

What we set up for you

• An internal link audit that scores depth, coverage and link equity for key URLs.
• AI-assisted clustering of pages into themes (collections, brands, use-cases, content hubs).
• Concrete “link packs” – lists of specific links to add, grouped by template or section.
• Optional theme rules: how many links, where they live, and which anchors are allowed.
• A lightweight “link change log” so you can see which changes move the needle.

Inputs we need from you

• Your primary domain(s) and key commercial priorities (collections, PDPs, categories).
• Access to existing crawl data (or we’ll run a fresh crawl on your behalf).
• Access to Search Console and optionally GA4 to understand demand & performance.
• Any constraints: nav rules, design limits, “do not link” areas, brand copy rules, etc.

Outputs you get every cycle

• Link packs split into High / Medium / Low impact by URL and theme.
• Plain-English explanations of why certain URLs deserve more internal support.
• Lists of specific link placements: from-page, to-page, suggested anchor.
• Optional leadership summary: “Here’s what we changed and what improved.”