Klaviyo Flow & Lifecycle Automation
Turn your Klaviyo account into an always-on revenue engine – with flows, segments and tests maintained by AURA, not by someone copying emails at 11pm.
AURA designs, builds and maintains your core Klaviyo flows – from welcome and abandoned checkout to winbacks and VIP – with AI helping with copy, testing and timing (inside your brand rules).
What this system does
- Audits your flows – what’s live, what’s missing, and what’s stuck in 2021.
- Designs a lifecycle map from first visit to repeat buyer and VIP.
- Builds or rebuilds flows with your offers, products and tone wired in.
- Sets up segments that actually match behaviour (not just “opened last 30 days”).
- Wires testing & reporting so you can see which changes actually moved revenue.
Guardrails
We don’t let AI just spam. Send limits, quiet hours and compliance are baked into the flows, and every message stays on-brand.
Delivery
AURA builds inside your Klaviyo account with clear naming, folders and notes – so your team can jump in and understand it instantly.
Where it sits in your stack
- Directly on top of your store events – add-to-cart, checkout, purchase, support, returns.
- Connected to your support & CRM tools so flows react to tickets, refunds and VIP signals.
- Aligned with your ad spend so you don’t burn paid traffic with weak lifecycle follow-up.
Works with
Shopify, Woo, custom stacks, review tools, subscription apps, support platforms – anything that can pass events or tags into Klaviyo.
Who runs it
Your lifecycle or marketing lead has day-to-day control. AURA keeps the flows clean, tested and documented.
How the Klaviyo Flow system runs
We map your customer journey and decide which flows matter most right now.
We build the flows, templates and logic – using AI to help draft, you to approve.
We launch in stages with caps and tests so revenue goes up, not down.
AURA reviews performance, rotates tests and keeps flows from going stale.
Inputs we need from you
- Access to your Klaviyo account (and your store integration).
- Current flows, segments and any past experiments you’ve tried.
- Your brand voice, key offers and non-negotiables.
- Revenue targets or metrics you care about (LTV, repeat rate, etc.).
Outputs you get every cycle
- A clear lifecycle map and documented flows.
- Live Klaviyo flows driving measurable revenue every week.
- Simple reporting you can screenshot and drop in a deck.
- A backlog of next tests instead of random “ideas”.