AURA Ecommerce OS Core system • Performance

Multi-Channel Ad Optimizer

Always-on optimisation for your paid channels. AURA reads performance across Google, Meta, TikTok and more, then reallocates spend, flags losers and doubles down on what’s working — without waiting for the next manual review.

Cross-channel media mix intelligence Budget reallocation • creative testing • pacing Best for brands spending £20k+/mo on paid
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Most accounts get “optimised” in sporadic bursts. AURA turns your playbook into daily, rules-driven adjustments, so spend quietly flows toward the highest-impact campaigns while you focus on strategy and creative.

What this system does

From “channel silos” to one optimisation brain

Most brands optimise Google, Meta, TikTok and others in isolation. AURA pulls everything into one model and pushes consistent, rules-driven changes back into each platform.

  • Normalises performance by objective: ROAS, CAC, MER, new vs returning.
  • Identifies overspending on losers and underspending on winners across channels.
  • Applies daily (or intra-day) adjustments based on your guardrails.
  • Maintains a clear log of every change for your buyers and finance team.
No more “set it and forget it” ad sets Your rules, enforced automatically

Where it sits in your stack

Multi-Channel Ad Optimizer doesn’t replace your ad accounts or dashboards. It sits in the middle as the execution layer that keeps everything in line with the plan.

  • Inputs: Google Ads, Meta, TikTok, Snap, plus first-party revenue data where available.
  • Connects to: your analytics stack, AURA Analytics & Reporting, Daily CFO Pack.
  • Outputs to: the platforms themselves, Slack/Teams, and optional Notion/Sheets logs.
  • Pairs perfectly with Product Feed and Creative Testing Engines.
Google • Meta • TikTok • Snap • Others via API
Who it’s for & what we build

Ideal for brands that…

  • Spend enough on paid that 1–2% efficiency gains actually matter.
  • Run multiple channels and markets, but optimisation is still manual or inconsistent.
  • Have strong creative and offers, but feel media ops are “leaking” profit.
  • Need a predictable way to scale spend without blowing up CAC.

If you’re under ~£20–30k/mo, we can still use this — we’ll just keep the ruleset lean and focus on your highest impact campaigns first.

What we set up for you

  • Channel connections and data normalisation (naming, objectives, attribution windows).
  • A rules & guardrails layer that encodes how you actually want to buy media.
  • Automation flows that adjust budgets, bids and statuses within safe limits.
  • Logging & reporting so your team can see what changed and why.
  • Optional “approval first” mode before we move to fully automatic.
Inputs & outputs

Inputs we need from you

  • Access to the ad accounts and any key analytics / revenue sources (e.g. GA4, Shopify, Triple Whale).
  • Your target ranges: ROAS, CAC, MER, or blended payback targets.
  • Any rules that must never be broken (minimums, caps, brand constraints).
  • Preferred cadences: daily, weekday-only, or intra-day for high-spend accounts.

Outputs you get every cycle

  • Change log of all budget, bid and status edits triggered by AURA.
  • Summaries by channel: where we pulled back, where we scaled.
  • Simple “before vs after” views for ROAS, CAC and top-line revenue.
  • Optional leadership recap: “Here’s what changed in paid this week and what it’s worth.”
Example workflow

How a typical Multi-Channel Optimizer cycle runs

  1. You connect your ad accounts and share your targets, constraints and naming conventions.
  2. AURA ingests recent performance and backtests a ruleset on your historical data.
  3. Together we tune thresholds (ROAS floors, CAC caps, scaling rules) until they feel right.
  4. The system begins running on a schedule, pushing changes directly or into an approval queue.
  5. Your team reviews logs, creative fatigue alerts and “scale this now” suggestions.
  6. We iterate the ruleset every cycle so the optimiser gets sharper over time.

Over time this becomes your always-on media ops engine — not a random mix of rules inside each ad account that nobody fully understands.

FAQ
Does this replace my media buyers?
No. It augments them. AURA handles the repetitive enforcement of rules and rebalancing so your team can spend time on offers, creative and strategy instead of sliding budgets up and down all day.
Can I keep final control?
Yes. We can start in an “approval required” mode where changes are proposed via Slack/email or a queue in your task manager. Once you’re comfortable, we can move individual rules to fully automatic.
Which platforms does this work with?
Natively: Google Ads, Meta (Facebook/Instagram), TikTok and Snap. We can also connect to other platforms via API or exports as long as performance and cost data is available.
How does it plug into your other systems?
Multi-Channel Ad Optimizer pairs well with Product Feed & Merchant Center Automation, Analytics & Reporting and the Daily CFO Pack. Together they form a loop: clean feeds → smarter campaigns → better reporting → tighter budget control.
Ready to stop micro-managing ad accounts and still improve performance?
We’ll wire Multi-Channel Ad Optimizer into your stack, run the first cycles together, then decide if it should stay as a permanent part of your AURA OS.
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