AURA Ecommerce OS Advanced module • SEO

On-Page SEO Engine

Always-on on-page SEO scoring for your key templates and URLs. AURA analyses copy, structure and intent and turns it into clear, ranked optimisation tasks so you stop guessing and start shipping pages that actually win clicks.

Replaces ad-hoc page audits Titles • headings • content relevance • internal links Best for £50k+/mo stores & content-heavy brands

Instead of random on-page tweaks, AURA builds an always-on optimisation engine that scores, prioritises and tracks every change against real search and conversion data.

What this system does

Turns every template into a ranked SEO asset

Most on-page SEO lives in random docs and “quick tweaks”. AURA turns your product, collection and content pages into scored, trackable assets with clear actions that move them closer to top-ranking patterns.

  • Checks titles, H1–H3 structure, content depth and image alts against search intent.
  • Highlights keyword gaps and dangerous cannibalisation between similar pages.
  • Explains the “why” behind each recommendation in plain language.
  • Refreshes on a schedule so pages don’t slowly drift out of date.
No more one-off page audits On-page SEO becomes a repeatable system

Where it sits in your stack

On-Page SEO Engine sits between your CMS/store and your analytics – it’s the decision layer that says “fix these pages next, for these reasons”.

  • Inputs: live page content, target keywords, GA4 / Search Console data.
  • Connects to: Shopify, Woo, headless CMSs, blog platforms and data warehouses.
  • Outputs to: Sheets, Notion, ClickUp/Jira/Asana or your editorial backlog.
  • Pairs perfectly with Technical SEO Auditor & AI Blog & Content Engine.
Shopify • Woo • Wix • Squarespace • Magento • Headless
Who it’s for & what we build

Ideal for brands that…

  • Have lots of products or content and no consistent on-page standard.
  • Know some pages rank “by accident” and want to systematically replicate that.
  • Already invest in SEO but lack a clear, prioritised on-page roadmap.
  • Run multi-market or multi-language stores and can’t eyeball everything.

Smaller brands can still use it – we’ll just focus on your highest value URLs first.

What we set up for you

  • On-page scoring engine covering your agreed templates and URL groups.
  • AI layer that translates data into prioritised, human-readable edits.
  • Dashboards / sheets that show where you stand by page type and intent.
  • A simple workflow for your writers, merchandisers and devs to implement changes.
  • Lightweight changelog so you can see which edits actually moved metrics.
Inputs & outputs

Inputs we need from you

  • Your primary domain(s) and key URL groups (PDPs, collections, key landers, blogs).
  • Access to Search Console and (ideally) GA4 for click / engagement context.
  • Any existing keyword maps, tone of voice docs or brand rules.
  • Rough priorities: revenue pages, high-intent blogs, new launches, etc.

Outputs you get every cycle

  • Page scorecards with High / Medium / Low priority actions.
  • Plain-English recommendations ready to hand to writers or devs.
  • Links back to affected URLs + suggested copy / structure examples.
  • Optional summary for leadership: “Here’s what we changed and what it’s worth.”
Example workflow

How a typical On-Page SEO Engine cycle runs

  1. You define your priority URL sets and target queries (or we infer them from data).
  2. AURA crawls live content and pulls in Search Console / GA4 signals (where allowed).
  3. The system scores each page and groups opportunities by impact and difficulty.
  4. We generate “edit packs” your writers / merch / devs can ship in small batches.
  5. You implement changes (or we wire this into your workflow) and mark them complete.
  6. AURA re-scores, compares before vs after, and highlights what actually moved.

Over time this becomes your always-on on-page optimisation loop — not a list of random SEO tips.

FAQ
Is this a content tool or an SEO tool?
Both. AURA translates SEO signals into editorial-friendly actions, so writers and merchandisers know exactly what to change without needing to be technical SEOs.
Do you rewrite content automatically?
We can propose AI drafts, but nothing goes live without guardrails. Most clients prefer a human-in-the-loop workflow where your team approves or tweaks suggested edits.
Which platforms does this work with?
Anything with URLs and content: Shopify, WooCommerce, Wix, Squarespace, BigCommerce, Magento and fully headless setups. The engine cares about pages and performance, not just the CMS.
How does this plug into your other systems?
On-Page SEO Engine pairs well with Technical SEO Auditor, AI Blog & Content Engine, Product SEO Engine and Schema Engine. Together they create a loop: fix structure, improve content, enrich data, then measure impact.
Ready to turn on-page SEO into a system, not a to-do list?
We’ll wire On-Page SEO Engine into your stack, run the first cycles and decide together if it should stay as a permanent part of your AURA OS.