Enterprise module • Ops console
AI Ops & Incident Console
A single place to watch store health, surface incidents and trigger the right playbook — before an ops problem becomes a support nightmare.
AURA ingests orders, errors, returns, tickets and ad spend from your existing stack, then turns it into simple “here’s what’s breaking and what to do next” signals for founders and operators.
Live ops health score
Incident detection & routing
Runbooks & playbooks on tap
Works across stores & channels
Signals
One health score instead of five dashboards.
Connect orders, tickets, returns, shipments and ad data once. AURA keeps a rolling health score and explains why it changed — not just the chart.
- Early warning on spikes in cancellations, refunds or CSAT drops.
- Channel-level breakdown: which region or store is causing noise.
- Simple context for founders: “Here’s what’s happening, in English.”
Incidents
From problem → playbook in one click.
- AI groups noisy signals into incidents (e.g. “shipping delays in EU”).
- Each incident links to a runbook: steps, owners, SLAs, decision rules.
- Auto-opens tasks in your PM tool, or messages the right channel.
Guardrails
Protect CX and margin automatically.
- Optional “kill switches” when refund rate or SLA breach hits a limit.
- Alerts when promo or launch plans conflict with current capacity.
- Daily digest for leadership so nothing slips through the cracks.
Setup in 3 moves
From “we’re flying blind” to calm, visible ops.
Plug into your existing stack — Shopify, helpdesk, email, warehouse, ads.
AURA reads, normalises and starts sending you the few signals that matter.
1
Connect data sources.
Choose the stores, helpdesks, carriers and ad accounts you want AURA
watching. Historical data gives the AI a baseline.
2
Define what “bad” looks like.
Set thresholds for refunds, delays, ticket SLAs and key CX metrics.
Guardrails kick in when something drifts too far.
3
Wire in your playbooks.
Map common incidents to actions: who gets pinged, which macros or flows
to trigger, what to pause or throttle.
Drop this console into your ecommerce OS when you want to stop discovering
problems on Twitter or in your inbox. AURA spots the trend, names it, and
hands you a clear “do this next” list.