AURA Ecommerce OS Advanced module • SEO

Technical SEO Auditor

Always-on technical SEO checks for your key URLs. AURA crawls, flags issues and outputs developer-ready fix lists so you stop shipping guesswork and start shipping high-impact changes.

Replaces manual audits & spreadsheets 4xx / 5xx • canonicals • thin content • internal links Best for £50k+/mo stores or multi-store groups
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We don’t just hand you a scary crawl export. AURA turns raw issues into prioritised tasks grouped by effort vs. impact, mapped to your theme, CMS or dev process.

What this system does

From messy crawl exports to clear fix packs

Most technical audits die in a PDF or a random CSV somewhere. AURA turns raw crawl data into actionable fix packs that map directly to your templates, dev tasks and content backlog.

  • Targets your most important URL types: home, collections, PDPs, key landers, blogs.
  • Groups issues by impact (traffic & revenue) and effort (dev vs. content).
  • Explains the “why” in simple language your team can actually act on.
  • Refreshes on a schedule, so technical debt doesn’t creep back in.
No more audit PDFs Everything lives in sheets / Notion / tickets

Where it sits in your stack

Technical SEO Auditor glues into your existing tools instead of trying to replace them. It’s the brain that decides what to fix, not another dashboard you never open.

  • Inputs: sitemap.xml, URL lists, GA4/SC exports, platform info (Shopify, Woo, etc.).
  • Connects to: Screaming Frog / Sitebulb-style crawls, GSC, GA4, your CMS or theme repo.
  • Outputs to: Google Sheets, Notion, ClickUp/Jira/Asana or your dev’s preferred format.
  • Pairs perfectly with the SEO Blog & Content Engine and Product SEO Engine.
Shopify • Woo • Wix • Squarespace • Magento • Headless
Who it’s for & what we build

Ideal for brands that…

  • Have grown past “just ship more blogs” and need to clean up technical debt.
  • Run multiple stores (markets / languages) and can’t babysit every template.
  • Know there are 404s, slow pages, duplicate content and cannibalisation — but can’t see them all.
  • Already invest in SEO, but execution is bottlenecked at “dev & implementation”.

If you’re under ~£30–50k/mo, it can still work — we’ll just scope it to your highest value URLs first.

What we set up for you

  • Technical audit engine that crawls your agreed URL sets on a schedule.
  • AI layer that groups issues into human-readable fix packs with priority labels.
  • Template that maps issues to specific developers, themes or CMS templates.
  • Delivery pipeline into Sheets, Notion or your ticketing tool of choice.
  • Lightweight “changelog” so you can see which fixes moved the needle.
Inputs & outputs

Inputs we need from you

  • Your primary domain(s) and key URL groups (home, collections/categories, PDPs, landers, blogs).
  • Access to existing crawl exports (if you have them) or we’ll run a fresh crawl.
  • Access to Search Console and (optionally) GA4 for context on traffic & engagement.
  • Basic info on your dev setup: theme-only, headless, in-house dev or agency, etc.

Outputs you get every cycle

  • Fix packs split into High / Medium / Low impact with clear “do this first” guidance.
  • Issue descriptions written in plain English with examples & screenshots if needed.
  • Links back to affected URLs + suggested template-level fixes where relevant.
  • Optional summary for leadership: “Here’s what we found, and roughly what it’s worth.”
Example workflow

How a typical Technical SEO Auditor cycle runs

  1. You drop in your sitemap or a CSV of priority URLs across your store(s).
  2. AURA runs a crawl and ingests Search Console / GA4 exports (where allowed).
  3. The system groups issues by URL type, impact and difficulty (dev vs content vs config).
  4. We generate “fix packs” that can be picked up by devs, content or your ops team.
  5. You implement fixes (or we wire this into your dev workflow), then re-run the audit.
  6. AURA compares before vs after for affected URLs and highlights what moved.

Over time this becomes your always-on technical debt radar — not a one-off report that goes stale after two weeks.

FAQ
Is this a one-off audit or ongoing?
We can do both. The cleanest setup is to treat this as an ongoing system that runs monthly or quarterly, so you always have a current view of technical debt. But if you just want a one-off build + first run, we can scope that too.
Do you need access to my codebase?
Not necessarily. We can work purely from public URLs, crawls and search data. If you want us to go deeper (template-level recommendations, headless setups, multi-region), repo access or dev collaboration just makes everything faster.
Which platforms does this work with?
Anything with URLs: Shopify, WooCommerce, Wix, Squarespace, BigCommerce, Magento and fully headless builds. The system doesn’t care what’s underneath — it cares about how your pages behave in the real world.
How does this plug into your other systems?
Technical SEO Auditor pairs really well with the SEO Blog & Content Engine, Product SEO Engine, Schema Engine and Daily CFO Pack. Together they form a loop: fix issues, create better content, push better feeds, then measure impact.
Ready to stop doing “one more SEO audit” and actually fix things?
We’ll wire Technical SEO Auditor into your stack and run the first cycle, then decide together if it should stay as a permanent part of your AURA OS.
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