AURA Ecommerce OS Core module • UGC

Review + UGC Engine

Collects, filters and publishes real customer reviews and photos automatically. AURA turns scattered social proof into structured assets that lift conversion across PDPs, emails and ads.

Centralises reviews & customer photos Auto-scores quality, sentiment & authenticity Best for £50k+/mo stores with lots of untouched UGC
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Instead of “collect more reviews” dashboards, AURA builds a publish pipeline — constantly pushing your best social proof to the places that actually move revenue.

What this system does

From scattered reviews to a social-proof engine

Most brands have reviews everywhere — apps, emails, DMs — but almost no structure. AURA turns that chaos into ranked, reusable proof blocks wired directly into your PDPs, landers and flows.

  • Pulls reviews and UGC from review apps, email surveys, helpdesk and socials.
  • Scores each asset on authenticity, relevance, sentiment and specificity.
  • Builds reusable “blocks” mapped to products, categories and campaigns.
  • Refreshes placements on a schedule so pages never feel stale.
No more screenshots dumped in a folder Everything lives as structured, reusable assets

Where it sits in your stack

Review + UGC Engine plugs into your existing tools — it doesn’t replace them. Think of it as the brain and router that decides what to surface where.

  • Inputs: Okendo/Loox/Yotpo, Klaviyo surveys, Gorgias tickets, IG/TikTok tags, spreadsheets.
  • Connects to: Shopify theme sections, landing page builders, ESP blocks, ad libraries.
  • Outputs to: PDP carousels, home modules, “wall of love” pages, email snippets, ad-ready quotes.
  • Pairs perfectly with the Weekly Blog & Content Engine and Product SEO Engine.
Shopify • Woo • Headless • Any review app
Who it’s for & what we build

Ideal for brands that…

  • Have hundreds or thousands of reviews but only show a tiny fraction of them.
  • Run paid social or email heavily and want fresh proof in every campaign.
  • Get great UGC on socials but it never makes it back to PDPs or flows.
  • Operate multiple stores / locales and need proof localised without manual work.

If you’re earlier-stage, we can still scope it — starting with a lean setup around your top 10–20 SKUs and key landing pages.

What we set up for you

  • Ingestion layer that continually syncs reviews, NPS comments and UGC into one place.
  • AI scoring + tagging so you can filter by product, sentiment, theme and format.
  • Theme sections / blocks for PDPs, home and “wall of love” pages.
  • Snippets + content blocks you can drop into Klaviyo, ads and landers.
  • Lightweight reporting on which proof actually moves conversion.
Inputs & outputs

Inputs we need from you

  • Access to your review platform(s) or exports (Okendo, Loox, Yotpo, in-house, etc.).
  • Optional: access to Klaviyo, Gorgias / helpdesk and any UGC folders or drives.
  • Your current PDP / homepage templates and key landing pages.
  • Any brand guardrails: words to avoid, claims that need legal sign-off, etc.

Outputs you get every cycle

  • Approved UGC sets grouped by product, category and campaign type.
  • Ready-to-use sections for PDPs, landers and “social proof” pages.
  • Copy-ready snippets and image references for email and ad creative.
  • Optional leadership summary: “Here’s the lift we’re seeing from social proof.”
Example workflow

How a typical Review + UGC Engine cycle runs

  1. You connect your review app(s), ESP, helpdesk and any UGC sources AURA should watch.
  2. AURA imports new reviews, comments and media on a schedule and normalises the data.
  3. The system scores each asset (authenticity, relevance, sentiment, specificity) and flags stand-outs.
  4. We generate UGC blocks mapped to specific products, collections and funnel stages.
  5. Blocks are published into your theme, landers and email flows, or queued for your approval.
  6. On the next cycle, AURA compares performance and rotates in stronger proof while retiring weak assets.

Over time this becomes your always-on social proof engine — constantly learning which reviews and UGC actually move the needle and amplifying those first.

FAQ
Which review platforms does this work with?
Anything that can export or expose an API: Okendo, Loox, Yotpo, Judge.me, in-house tools, even raw CSVs. If it holds reviews, we can usually plug it into the engine.
How do you handle moderation and compliance?
You choose the rules. We can keep humans in the loop for final approval, or auto-publish against strict filters (language, claims, star rating, keywords) with an audit trail of what went live where.
Can you localise reviews for different markets?
Yes. We can route source reviews to the right storefronts, translate where appropriate and keep original language versions attached for compliance or customer preference.
How does this plug into other AURA systems?
Review + UGC Engine feeds assets straight into the Weekly Blog & Content Engine, Product SEO Engine, Ad Optimiser and even Daily CFO Pack (attribution on uplift). It turns “nice feedback” into measurable, re-usable growth assets.
Ready to turn your reviews into a growth engine, not just a widget?
We’ll wire Review + UGC Engine into your stack, run the first cycle, and show you exactly how much extra revenue your social proof is leaving on the table right now.
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