Schema & Rich Results Builder
Turn your product, blog and location data into clean JSON-LD schema so Google actually understands your store – and rewards it with rich results, stars, FAQs and sitelinks.
AURA reads your products, collections, blog posts and locations, then generates and maintains the schema layer that sits behind your theme. Less manual code, more stable rich results.
What this system does
- Audits existing schema for gaps, duplicates and broken implementations in your theme or apps.
- Generates clean JSON-LD for products, collections, blog posts, FAQs and more – using your real data.
- Normalises everything into a single source of truth so you’re not fighting apps and theme snippets.
- Validates against Google guidelines to avoid warnings and eligibility issues.
- Wires an ongoing job so new products, posts and FAQs automatically get schema attached.
Guardrails
No fake review counts, no invented ratings, no spammy FAQ stuffing. We keep schema honest and stable so you don’t risk manual penalties.
Delivery
Either injected via theme snippets (Shopify, Woo) or pushed via headless / custom middleware. You own the code – AURA just keeps it updated.
Where it sits in your stack
- Between your storefront and Google – a quiet layer that explains your site in Google’s language.
- Linked to your catalog & CMS, so schema updates as content and inventory change.
- Backed by logs – every deployment leaves a trace, so your devs can see what changed.
Works with
Shopify themes, Woo templates, headless builds, content platforms (Framer, Webflow via exports), plus any SEO tools you already use.
Who runs it
Your dev or ops lead gets access; AURA handles the automations and checks. You don’t need an in-house schema nerd.
Schema types we typically deploy
- Product – price, availability, reviews, brand, variant info wired from your catalog.
- BreadcrumbList – clean breadcrumb trails based on your collection / category structure.
- Article / BlogPosting – for your content hub, guides and launch posts.
- FAQPage – based on real questions from your support / pre-purchase flows.
- Organization – core brand entity info, social profiles, logo & contact details.
- LocalBusiness – optional if you have physical locations or showrooms.
How the Schema Builder runs
We crawl key templates, apps and JSON-LD blocks to see what’s live, missing or conflicting.
We define the schema types, fields and connections that make sense for your stack.
We implement JSON-LD + automation (via Make / scripts) to keep it in sync.
Scheduled checks for errors + logs, with tweaks as your catalog and content evolve.
Inputs we need from you
- Access to your storefront (Shopify, Woo, headless) and theme / template files.
- Any current schema apps, plugins or custom snippets you’re using.
- Priority areas: products, categories, blog, FAQs, locations, or all of the above.
- Technical contact or dev we can loop in for implementation.
Outputs you get every cycle
- Clean schema across key templates, validated in Search Console / testing tools.
- Change log of snippets and rules deployed, so your team stays in control.
- Simple performance view: coverage, rich result eligibility, error trends.
- Optional alerting when new errors or warnings appear.