Social Scheduler & Content Calendar
AURA turns briefs into on-brand posts across your social channels, drops them into a single calendar, and ships drafts with guardrails, approval steps and logs.
Posts are tagged by funnel stage, channel and priority so you know what goes live next.
We wire this into your existing tools. You keep editorial control, tone rules, and can pause any channel with one click.
What this system does
Social Scheduler turns a messy “we should post more” into a quiet, predictable content machine. It connects your offers, launches and evergreen content into one calendar with drafts ready to approve.
- Intake briefs, campaigns and offers, then spread them across a 30-day calendar.
- Drafts posts for IG, TikTok, Meta, Pinterest, email and more – all in your AURA tone rules.
- Tags each post by funnel stage, objective and product so you can see gaps instantly.
- Keeps a history of shipped posts, experiments and performance notes for future reuse.
- Optional human-in-the-loop workflow: your team approves, AURA handles scheduling and logging.
Where it sits in your stack
Social Scheduler plugs into the tools you already use – we don’t force a new platform. AURA acts as the automation brain and calendar.
- Pulls product, offer and promo data from Shopify / Woo / custom store.
- Connects to Klaviyo, Meta, TikTok and your scheduling tools where needed.
- Uses AURA’s content engine to draft posts, then routes them for approval.
- Writes summaries & recap notes for your marketing or founder dashboards.
Who it’s for & what we build
Ideal if you’re posting in bursts, relying on a single social manager, or your founder is still writing everything. We give you a repeatable content OS.
- Brands with proven products but inconsistent social output (or no calendar at all).
- Agencies who want a reusable social system they can roll out client-by-client.
- Teams who need content but also logs, approvals and compliance baked in.
- Any store that wants brand-safe content without hiring a full-time content team.
Inputs we need from you
- Your brand guidelines, tone rules and “never say this” list.
- Access (or exports) from Shopify/Woo + your email & social platforms.
- A list of core offers, promotions, product pushes and evergreen angles.
- Any compliance / legal requirements per region or vertical.
- Decision on who approves drafts: founder, marketing lead, or AURA with spot checks.
Outputs you get every cycle
- 30-day social calendar with posts by channel, funnel stage and product focus.
- On-brand drafts for each post, ready to approve or tweak inside your tools.
- Guardrails on posting frequency, discount-fatigue and brand tone.
- Weekly summary: what went live, what’s queued, where we’re testing new angles.
- A reusable automation system you can duplicate for new brands or markets.