AURA Ecommerce OS Core system • Social & Organic

Social Scheduler & Content Engine

Always-on content planning for your key channels. AURA turns offers, UGC and campaigns into a pre-built social calendar so you stop posting reactively and start compounding attention around what actually drives revenue.

TikTok • Instagram • Facebook • Pinterest Hooks, captions, crops, CTAs & repurposing Best for brands posting 4–30x per week
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We don’t just give you “content ideas”. AURA builds channel-specific queues – posts, captions and posting rules – wired into your actual publishing tools.

What this system does

From random posts to a revenue-aligned calendar

Most social feeds are a mix of “we should post something” and reused campaign assets. AURA turns your offers, creator content and brand stories into a repeatable content engine.

  • Builds a posting cadence per channel (TikTok, Instagram, Facebook, Pinterest, etc.).
  • Maps content to launches, offers and evergreen products – not just vibes.
  • Generates AI-assisted captions, hooks and CTAs inside your brand voice guardrails.
  • Repurposes winning ads, UGC and emails into organic sequences instead of one-offs.
No more “what are we posting today?” Calendar ties back to offers & revenue, not just engagement

Where it sits in your stack

Social Scheduler & Content Engine lives between your campaigns and your channels. It decides what shows up where and when – then hands your team scheduled, ready-to-ship posts.

  • Inputs: offers, promos, hero SKUs, launches, UGC library, brand guidelines.
  • Connects to: Meta, TikTok, Pinterest and your chosen scheduler (Meta, Later, Klaviyo, etc.).
  • Outputs to: Calendar views, content queues and scheduler-ready CSVs or direct API calls.
  • Pairs perfectly with the Creative Automation Engine and Review & UGC Engine.
TikTok • Reels • Stories • Grid • Pins
Who it’s for & what we build

Ideal for brands that…

  • Are posting “when someone remembers”, not on a predictable cadence.
  • Have UGC and clips scattered across phones, drives and ad accounts.
  • See organic as an afterthought to paid – but know it’s leaving money on the table.
  • Want founders/creators visible without them living inside the apps all day.

If you’re earlier stage, we’ll start with fewer channels and a lighter cadence – but still build it as a system you can scale up.

What we set up for you

  • Channel-by-channel posting rules (frequency, themes, formats, “non-negotiables”).
  • Content pillars tied to offers, proof, education and brand narrative.
  • AI captioning and hook templates wired into your brand voice.
  • Calendar and queues that are always 1–4 weeks ahead of “today”.
  • Simple status view: planned → drafted → scheduled → posted.
Inputs & outputs

Inputs we need from you

  • Your priority channels today and what “good” looks like for each.
  • Access to existing schedulers or ad libraries (to mine past winners).
  • Brand voice rules, banned phrases and any compliance constraints.
  • Offer calendar: launches, sales, seasonal events and hero pushes.

Outputs you get every cycle

  • Ready-to-schedule posts with captions, hashtags and CTAs per channel.
  • Repurposed variants of your best-performing UGC and ad creative.
  • Coverage reports: which products, offers and stories are getting attention.
  • Optional summary: “Here’s what’s going live this week and why.”
Example workflow

How a typical Social Scheduler & Content Engine cycle runs

  1. You share your offer calendar, current priorities and any new UGC/creative assets.
  2. AURA reviews recent performance (organic + paid) to find angles and formats worth repeating.
  3. The system drafts channel-specific posts – captions, hooks, CTAs and basic visual notes.
  4. We map posts into a calendar, balancing product pushes, proof, education and brand.
  5. Your team approves and we push into your scheduler (or hand over a scheduler-ready file).
  6. AURA tracks results, flags gaps and rolls learning into the next content block.

Over time this becomes your always-on social layer – not a scramble of last-minute posts and missed opportunities.

FAQ
Do you actually schedule posts or just give us a calendar?
Base setup delivers scheduler-ready content (captions, assets, timing). If you want full “we log in and schedule it” support, we can scope that as an ongoing ops engagement.
Will this make everything sound like AI?
No. We build brand voice guardrails from your existing best content and founders’ tone, then keep captions short, direct and human. AI does the heavy lifting, but we keep final review human when needed.
Which platforms does this support?
Any channel with a posting schedule: Instagram, TikTok, Facebook, Pinterest, YouTube Shorts, LinkedIn for founder-led brands – we just tune cadence and format per channel.
How does this connect to paid and email?
Social Scheduler & Content Engine syncs tightly with Creative Automation, Product Feed and Email & CRM systems. Launches, hero offers and best-performing angles show up across ads, organic and flows, not in silos.
Ready to stop “posting when someone remembers” and run social like a system?
We’ll wire Social Scheduler & Content Engine into your stack, run the first cycle, then decide together if it should stay as a permanent part of your AURA OS.
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