Weekly Blog & Content Engine
AURA turns your ideas and product data into a steady stream of posts — briefs → drafts → images → scheduled content — wired into your Framer or Shopify blog with guardrails.
From keyword plan to scheduled posts and snippets in one loop.
We wire this into your existing CMS and analytics. You keep final approval on every post.
What this system does
Weekly Blog & Content Engine gives you a repeatable way to publish useful, on-brand posts without babysitting AI prompts every week.
- Turns your keyword map, product catalog and FAQs into a rolling content calendar with clear priorities.
- Generates structured briefs (angle, search intent, outline, internal links, CTAs) for each article.
- Drafts full posts in your brand tone, with call-outs where legal / claims need manual review.
- Produces image prompts or draft assets aligned with each post’s hook and channel.
- Pushes approved posts into Framer CMS, Shopify blog or headless CMS with tags & slugs.
- Clips snippets for email, ads and social so each article is reused multiple times.
Where it sits in your stack
AURA doesn’t replace your writers — it gives them a content OS so they can move from “blank page” to “editing and strategy”.
- Connects to your CMS (Framer, Shopify, Sanity, Contentful, Notion → export) plus analytics.
- Pulls product data, FAQs and past winners to keep posts grounded in your catalog.
- Uses AURA’s SEO & style rules to keep topics, headings and CTAs consistent.
- Exposes drafts through a simple review lane (sheet, Notion, or helpdesk queue).
Who it’s for & what we build
Designed for brands who want consistent publishing without hiring a full editorial team — or agencies who want a reusable engine across clients.
- Stores doing 20k+ sessions / month that could be capturing more search demand and educating customers.
- Founders & marketers who have ideas and notes, but no bandwidth to turn them into finished posts.
- Teams who already use Framer or Shopify and want content tightly wired into their site.
- Agencies who need a documented, repeatable content workflow for ecommerce clients.
Inputs we need from you
- Access to your CMS and analytics (Framer / Shopify / GA / Search Console, etc.).
- Seed materials: keyword list, products to push, common questions, competitor examples.
- Brand voice + red-lines: what we can’t say, claim rules, compliance notes by region.
- Approval workflow: who signs off drafts, at what stage, and where (sheet, Notion, helpdesk).
- Publishing cadence: how many posts per month and which channels get repurposed snippets.
Outputs you get every cycle
- A living content calendar with status per post (briefing, drafting, editing, scheduled).
- Search-friendly posts wired to your CMS with tags, categories and internal links.
- Image prompts / assets matched to each article’s hook and hero.
- Snippets for emails, social posts and product hubs to squeeze more value from each article.
- Analytics feedback loop: top performers flagged, with ideas for follow-ups and supporting pieces.