AURA Ecommerce OS Core system • Operations

Workflow Orchestration Engine

Turn disconnected automations into end-to-end workflows. AURA listens for key events across your stack, routes them through smart logic and triggers the right systems and humans – automatically.

Connects all AURA systems into one brain Shopify • Email • Ads • Support • Finance • Ops Best for multi-channel teams & complex ops
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Instead of random zaps and flows everywhere, AURA gives you a single orchestration layer with clear ownership, SLAs and fallbacks – so nothing important silently drops on the floor.

What this system does

From scattered automations to a single brain

Most brands end up with dozens of little automations hiding in different tools. The Workflow Orchestration Engine pulls everything into one coherent layer so you can see, control and evolve your flows.

  • Maps your critical journeys: purchase, fulfilment, CX, returns, retention, finance.
  • Centralises triggers, conditions and actions into reusable workflow blocks.
  • Adds guardrails & fallbacks so failures, delays or edge cases don’t get lost.
  • Gives you a living catalogue of “how things work around here” – not just tribal knowledge.
Single orchestration layer Replaces random zaps & ad-hoc rules

Where it sits in your stack

This engine sits between your source systems (Shopify, email, ads, CX, finance) and the individual automations you already use, acting as the decision layer that coordinates them.

  • Inputs: webhooks, events, API calls, queues, scheduled checks.
  • Connects to: Shopify, Klaviyo, Meta/Google Ads, helpdesk, warehouse/WMS, finance tools.
  • Outputs to: automations in Make/Zapier/Flow, tickets, tasks, DMs, email/Slack alerts.
  • Pairs perfectly with Auto-Insights, Finance Autopilot, LTV/Churn Radar and CX systems.
Shopify • Woo • Headless • Custom stacks
Who it’s for & what we build

Ideal for brands that…

  • Juggle multiple tools (Shopify + email + ads + CX + 3rd-party logistics).
  • Have “ops glue people” manually nudging tickets, sheets and tools all day.
  • Know they’re repeating the same decisions and workflows, but slower than they should.
  • Want a documented, testable system rather than a mess of one-off automations.

If you’re earlier-stage, we can still help – we’ll start with the highest-leverage flows and grow it alongside your stack.

What we set up for you

  • A catalogue of priority workflows (by journey, team and KPI).
  • An orchestration layer that defines triggers, routing logic and actions.
  • Standardised patterns for approvals, escalations and manual overrides.
  • Monitoring and logging so you always know what ran, where and for whom.
  • A playbook for adding new flows without breaking existing ones.
Inputs & outputs

Inputs we need from you

  • List of core tools (Shopify, email, ads, CX, warehouse, finance, etc.).
  • Access to existing automations (Make, Zapier, Flow, native workflows) and any docs.
  • A shortlist of problems you want to kill: delays, errors, double-handling, blind spots.
  • Any constraints: compliance, regions, SLAs, teams that must approve certain steps.

Outputs you get every cycle

  • A maintained map of your live workflows and which systems they touch.
  • Automated flows for your biggest journeys, with clear owners and KPIs.
  • Change logs and release notes when we adjust or add flows.
  • Optional summaries for leadership: “Here’s what now runs itself, and what it freed up.”
Example workflow

How a typical Workflow Orchestration rollout runs

  1. We map your current processes: what happens from order to fulfilment to repeat purchase.
  2. AURA identifies high-value workflows and quick wins, then designs the orchestration layer.
  3. We wire in triggers, rules and actions across your core tools and AURA systems.
  4. You and your team test in staging/sandbox, then we promote flows into production.
  5. We monitor run logs, errors and impact, and tune the flows based on real-world behaviour.
  6. Over time, we keep adding workflows until your day-to-day “glue work” is mostly automated.

The end result: one place to understand, change and grow how work flows through your ecommerce business.

FAQ
Is this a one-off project or ongoing?
We can do both. The best setup is an ongoing orchestration layer that evolves as your stack changes. But if you want a one-off engagement to design + implement a core set of workflows, we can scope that too.
Does this replace tools like Make, Zapier or Shopify Flow?
No – it sits above them. Think of this as the brain that decides what should happen and when. Under the hood, we still use the platforms you already have (or recommend better ones) to execute steps.
What platforms does it work with?
Anything with an API, webhook or export: Shopify and other carts, ESPs, ad platforms, helpdesks, WMS/3PL, finance tools and internal systems. If it can send or receive data, we can orchestrate around it.
What happens when something fails?
We design fallbacks and escalation paths from day one: retries, alerts, manual queues, owner hand-offs. The goal is that failures are visible, routed to a human and fixed – not hidden in a log somewhere.
Ready to give your ecommerce stack a single “operations brain”?
We’ll design and wire the Workflow Orchestration Engine into your tools and AURA systems, then grow it into the backbone of your Ecommerce OS.
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